Most SEO Consultants act in the same way as an ordinary business consultant. Their main role is to provide expertise and knowledge supplying a group of tasks to support companies in achieving good search engine positioning.
The client may receive free information, the consultant’s time will be used to help define what the client requires with information overload or technical detail which will bore the client.
With SEO consultants most of the techniques discussed on this site or within this blog (now and in the future) and generally fulfill the requirements of the cleint. The key part of delivey is managing client expectation.
A good SEO Consultant will obviously be able to offer you technical insight at the highest level, but perhaps more important is the ability to do so in a way that makes the recommendations relevant to your business as the SEO consultant has the clients brand in his hands.
By way of a short list and to demonstrate some of the key points I have put a list together of things to look for:
• Everyone is a sales person in any sphere of activity but be aware of sales guys that do NOT understand or have not been part of actually deploying SEO for a client to achieve a good quality SEO campaign the consultant knows it is one of balance however, in most parts it’s common sense.
• Look for successful Google page one client campaigns – if that is the chosen requirement, especially if the keyword chosen was competitive . SEO Services Now - [sales banter mode off] have achieved that and are willing to provide the contact and references to back this up - when vetting the SEO partner ask when and what timeframe they took to make it happen .
• Ask for free information, A good SEO consultant will provide this for the client but it will not be the whole story.
• Don’t be scared to ask difficult or searching questions in most cases a good SEO consultant will be able to answer them. Ask what techniques they deploy.
• Check and research the competition – compare pricing, some SEO companies charge 0,000’s per month.
• Aim for contracts that are less than a year or that are performance or service related have them as a rolling contract so it is easy to terminate on non-performance, look to non-competitive clauses too.
• Make sure you check the given partner throughly, this process is a long term strategy – this is not a one off agreement and you should steer clear of any SEO consultant that suggests otherwise.
This is an easily measurable service and a good SEO consultant should be able to provide what you want and when (approximately) that you want it.
SEO Services Now provide keen pricing seo consultants that can provide these services to you.
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