What is incorporated within SEO services and Website Marketing?

The SMART informational retrieval system was created back in the 1960’s by Gerald Salton’s team at Harvard and a team at Cornell University and was believed to be at the root of SEO services . ‘ARCHIE’ (shortened from ‘Archive’) followed this in the 1990’s with a much more tailored approach to search. Archie used a query method that combined a script data gatherer with a regular expression matcher for retrieving file names, which enabled it to build up a database of web filenames that it could then match to a subsequent user query.


Some of the search engines that have tried since Archie, e.g. Lycos, Looksmart, Inktomi, Aliweb etc… have either been merged into bigger organisations or have simply disappeared. We are seeing Microsoft with Bing to start to mount a challenge to the predominant search engine provider Google (which currently accounts for approximately 80% searches worldwide) .


Google has matured and has refined its search methodology by creating and adapting a unique algorithm for determining the true relevance of a search by a user, which falls within its mantra of making a rapid, automated search as close as possible to a ‘natural’ search. Companies soon saw this as a great opportunity to get their businesses to be available globally and page one of Google was the place to be.


A good SEO campaign can mean a good website presence and can therefore lead to more sales.


Just having a good looking website is not enough. Time, relevance and convenience are key factors for a user when performing a search, relevance is one of the prime factors for the search engine. Today, more and more people are using the search engines results to help guide their decisions, website style is an important factor but it’s use,how it communicates,how easy it is to purchase services and products, become key factors in the sales cycle.


So when the user gets to your website what do you do?


The main purpose in retail for example is to sell the user a service or product , what rules do you generally follow when you are out and about and are going to purchase something.
The Retail owner generally:


a) Put the wares (product / services) on show


b) Make it easy for you to get info on them (ask an assistant / maybe compare options)


c) Makes it clear and easy to buy them (POS / credit cards /cash etc…).



Similarly these same rules apply with a website. Some techniques are exactly the same as a retail outlet like providing impulsive purchases at the checkout.


You don’t have to make the Website as much fun as a theme park, the goal is to simply provide users with an environment that they purchase you wares in – Make it Easy!.


However remember you have to do the basics and that is SEO services – get them to your site first then get them to take your products.



Make the most important decision you will ever make and get in touch with SEO services Now to provide you with you page one Google listing